Earlier this year, New Image Building Services proudly announced a new partnership with Kalitta Motorsports, one of the most respected names in the world of NHRA drag racing. The alliance brought New Image on board as an associate sponsor of Shawn Langdon’s Kalitta Air Careers Top Fuel dragster—marking a bold new chapter for our brand and clients alike.
Recently, that partnership roared to life at the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio. From the smell of nitro in the air to the roar of 11,000-horsepower machines down the strip, it was a weekend to remember.
A Weekend to Remember
As thousands of fans packed into Summit Motorsports Park, New Image team members, clients, and guests experienced NHRA racing from a truly unique perspective. Thanks to our partnership with Kalitta Motorsports, attendees enjoyed exclusive access to the Kalitta hospitality suite, where they met members of the team, got an up-close look at the dragsters, and felt the rumble of Top Fuel power just feet away from the action.
Shawn Langdon, a world champion driver and fan favorite, delivered a strong showing over the course of the weekend, and the New Image logo could be seen riding alongside him as he tore down the strip.
Beyond the racing, the event gave us a chance to connect with clients and partners in a high-energy, high-performance environment—exactly the kind of setting that mirrors the culture we strive to create every day in our business.
“Partnering with Kalitta Motorsports gives us the opportunity to showcase our brand in a setting that reflects our values—speed, precision, and consistent performance under pressure,” said Jim Wallace, President of New Image Building Services. “It was inspiring to see those values in action throughout the weekend.”
Shared Values, Stronger Connections
At New Image Building Services, we understand that consistent, reliable performance isn’t optional—it’s expected. Our clients rely on us to keep facilities clean, healthy, and operating at their best, whether it’s a corporate office, healthcare facility, manufacturing plant, or educational campus.
That’s why our partnership with Kalitta Motorsports resonates so strongly. In drag racing, there’s no room for error. Every member of the team plays a critical role in keeping the operation running smoothly and safely. The same is true in the cleaning and facility services industry. Success depends on attention to detail, speed without shortcuts, and teamwork that’s built on trust.
As Kalitta chases championships, New Image continues to raise the bar for clean, compliant, and customized facility solutions—bringing our clients the confidence to focus on their own goals.
Looking Down the Track
While the Norwalk race weekend marked an exciting moment in our partnership with Kalitta Motorsports, it’s just one part of a much bigger journey. At New Image, we’re focused on growth—expanding into new markets, embracing the latest sustainable cleaning technologies, and investing in the people and partnerships that help us deliver more value to every client we serve.
From motorsports to maintenance, performance is everything. We’re proud of what this partnership represents today—and excited about the opportunities ahead.
